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Christina M. Raines

christinaraines.com

Tampa, FL 33624  •  (352) 533-0456  •  christinaraines77@gmail.com

PROFESSIONAL SUMMARY

Dynamic marketing and communications professional with extensive experience in sales strategy, talent acquisition, public relations, and digital marketing. Proven track record of building client relationships, driving ROI through data-informed advertising, and leading cross-functional teams. Recently certified in AI tools and applications, with practical expertise leveraging AI to enhance marketing workflows, content creation, and campaign performance.

PROFESSIONAL EXPERIENCE

CellHelp LLC

Director of Sales and Marketing  |  July 2021 – Present

  • Developed and executed comprehensive sales and marketing strategies, driving measurable growth in client acquisition and revenue
  • Leveraged analytics platforms to optimize advertising ROI and refine campaign targeting across digital channels
  • Led talent recruitment initiatives aligned with organizational goals, building high-performing sales teams
  • Cultivated and maintained client relationships through multi-channel communication, improving retention and satisfaction
  • Spearheaded networking efforts resulting in expansion of new business partnerships

Verizon Wireless

Solutions Specialist  |  September 2014 – June 2021

  • Served as primary point of contact for customers, delivering tailored solutions for cellular, smart home, and billing needs—consistently exceeding sales targets
  • Played a key role in recruiting and onboarding new talent across store, district, and regional levels
  • Launched and managed the North Florida Region company newsletter, strengthening internal communications
  • Oversaw sales floor operations, inventory management, and opening/closing procedures

Reality's Perception Image Consulting

Image Consultant  |  February 2012 – September 2015

  • Conducted SWOT analyses for contracted businesses and individuals, translating findings into actionable strategic plans
  • Designed and implemented integrated marketing, PR, and advertising campaigns tailored to each client's unique needs
  • Recruited, onboarded, and mentored new talent to support growing client portfolio
  • Monitored and evaluated business and employee performance, delivering measurable improvement outcomes

REACHH – Family Resource Center

Multi-Role Specialist  |  August 2009 – July 2012

  • Public & Media Relations Specialist: Developed organization-wide PR campaigns and managed all media outreach, strengthening community presence
  • Victim Advocate / Prevention Specialist: Served as liaison between victims and law enforcement, legal, and investigative personnel in child abuse cases
  • After School & Summer Fun Program Coordinator: Recruited, hired, and supervised AmeriCorps members; oversaw all program operations and compliance

EDUCATION

Bachelor of Science in Public Relations (2001)

University of Florida, Gainesville, FL  •  Minor in Business Administration

Graduate Studies in Public Relations (2003)

Florida International University, Miami, FL  •  Studied locally and abroad; campaigns for European NFL, Goodyear, Kodak, and The Miami Film Festival

CERTIFICATIONS & PROFESSIONAL DEVELOPMENT

  • AI Tools Mastery Certificate — Coursiv (June 2026) | Tools: ChatGPT, Claude, Midjourney, Lovable, Jasper AI
  • American Marketing Association – Certified Professional Marketer
  • Kauffman FastTrac – Entrepreneur Certified

CORE COMPETENCIES

Marketing Strategy  •  Sales Leadership  •  AI Tools & Automation  •  Digital & Online Marketing  •  Talent Acquisition  •  Public Relations  •  Media Relations  •  Advertising  •  Creative & Copy Writing  •  Journalism  •  Speech Writing  •  Networking  •  Campaign Development