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Christina M. Raines

christinaraines.com

Tampa, FL 33624  •  (352) 533-0456  •  christinaraines77@gmail.com

PROFESSIONAL SUMMARY

Marketing and communications professional with a BS in Public Relations and 15+ years of experience in public and media relations, integrated campaigns, content creation, and talent acquisition. Proven track record of building brand presence, driving ROI through data-informed digital advertising, and strengthening internal and external communications. Recently certified in AI tools and applications, with practical expertise leveraging AI to enhance marketing workflows, content creation, and campaign performance.

PROFESSIONAL EXPERIENCE

CellHelp

Director of Marketing and Communications  |  July 2021 – Present

  • Lead marketing and communications strategy across digital, social, and traditional channels, building brand awareness and client acquisition
  • Develop and manage public relations and community outreach, crafting messaging and media materials that strengthen brand reputation
  • Direct talent acquisition end to end: sourcing, interviewing, hiring, and onboarding team members aligned with organizational goals
  • Create content and copy for web, social, and email campaigns, using AI tools and Canva to speed production and keep branding consistent
  • Leverage analytics platforms to optimize advertising ROI and refine campaign targeting across digital channels

Verizon Wireless

Solutions Specialist  |  September 2014 – June 2021

  • Launched and managed the North Florida Region company newsletter, strengthening internal communications across the region
  • Recruited and onboarded new talent at store, district, and regional levels
  • Built lasting customer relationships by delivering tailored solutions for cellular, smart home, and billing needs, consistently exceeding targets
  • Managed customer accounts, pipeline, and case history in Salesforce Sales Cloud and Service Cloud (CRM)

Reality's Perception Image Consulting

Image Consultant  |  July 2012 – September 2014

  • Conducted SWOT analyses for contracted businesses and individuals, translating findings into actionable strategic plans
  • Designed and implemented integrated marketing, PR, and advertising campaigns tailored to each client's unique needs
  • Recruited, onboarded, and mentored new talent to support growing client portfolio
  • Monitored and evaluated business and employee performance, delivering measurable improvement outcomes

REACHH – Family Resource Center

Multi-Role Specialist  |  August 2009 – July 2012

  • Public & Media Relations Specialist: Developed organization-wide PR campaigns and managed all media outreach, strengthening community presence
  • Outreach Program Coordinator: Hired and supervised AmeriCorps members while overseeing all program operations and compliance

EDUCATION

Bachelor of Science in Public Relations (2001)

University of Florida, Gainesville, FL  •  Minor in Business Administration

Graduate Studies in Public Relations (2003)

Florida International University, Miami, FL  •  Studied locally and abroad; campaigns for European NFL, Goodyear, Kodak, and The Miami Film Festival

PROFESSIONAL CERTIFICATIONS

  • AI Tools Mastery Certificate — Coursiv (June 2026) | Tools: ChatGPT, Claude, Midjourney, Lovable, Jasper AI
  • AI Marketing and Growth Mastery Certificate — Coursiv (August 2026) | Tools: Gemini, AI for SEO, AI Performance Marketing
  • American Marketing Association — Professional Certified Marketer
  • Kauffman FastTrac — Entrepreneur Certified | Canva Certified

CORE COMPETENCIES

Public Relations  •  Media Relations  •  Marketing Strategy  •  Campaign Development  •  Content & Copywriting  •  Digital & Social Media  •  Internal Communications  •  Talent Acquisition  •  AI Tools & Automation  •  Salesforce CRM